Utilizing my deep knowledge of female reproductive health and the fertility awareness-based method, I wore many hats at Prima-Temp, a women’s health tech company: I managed the blog (over 200,000 unique views monthly), created and monitored email campaigns, wrote technical and marketing content, supervised the customer support agent, and more.
Blogs
I wrote and edited blogs for Prima-Temp for 3 years. I helped manage freelance writers to ensure content met regulatory requirements and matched the company’s voice and tailoring to the audience and organic SEO.
Editing
I was the primary editor at Prima-Temp for nearly 3 years and conducted peer reviews in my most recent position. I’ve also edited and proofread different types of documents for the last 9 years.
Release Notes*
Read release notes I geared towards current customers to describe a new feature in the Kindara App. I also provided creative direction for all images, which appeared in the app as a tutorial for users.
*Note: The Kindara blog has been removed. The link below will open a PDF.
Educational Articles
Read a few of the knowledge base articles I’ve written to educate customers about options in the Kindara Fertility App products.
Promotional Video*
This is a draft for a promotional video for the Kindara App and Kindara Premium.
I wrote the script and created storyboards in Google Slides to obtain appropriate approvals and provide creative direction to the video editor. I included two endings for different audiences in the storyboards: one for new users to download and try the app (below), and one for current users to upgrade to a paid membership (not shown).
*It was unfortunately never finalized due to budget constraints, so watermarks still appear on the draft below.
Tools
Below are the tools I have or am currently using. I also have experience using proprietary content management systems and can quickly learn new programs, ensuring a smooth transition into new environments and projects.
I have intermediate or advanced knowledge of the software below.
- Airtable
- Google Suite (Docs, Sheets, Presentations)
- HubSpot
- Luminate CRM (Salesforce-based)
- Microsoft Office (Word, Excel)
- Notion
- Raiser’s Edge
- Snagit
- SurveyMonkey
- WordPress
- Zapier
- Zendesk Knowledge Base
I have working knowledge of the programs and languages below.
- Adobe Illustrator
- Asana
- Canva
- Confluence
- HTML
- Markdown
- monday.com
- Slack
- Trello
Teena Merlan 